I’m Aleksandra, a Zurich-based UX Designer specialising in complex (web) applications
I love exploring new methods, tools and building figma plugins*
*also cheese and mountains 😉
I write on UX Collective ↗ about experimenting with different tools and methods within design
Is Design Thinking overhyped? ↗
Rethinking personas ↗
Creating a design system for an MVP ↗
Exploring unusual prototyping tools ↗
3D printed lamp
With 10+ years of design experience across physical and digital products, I bring a unique blend of creative skills with a systems approach to design.
My background in architecture and computer science allows me to simplify technical complexities and deliver value to users and businesses.
I enjoy experimenting with various techniques, tools, and media and am currently exploring AR filters. I've also created a popular Figma plugin for accessibility.
I can navigate complex projects with lots of ambiguity. I see how my work connects to other systems and think through possible use cases.
I can confidently present my work to senior stakeholders, explain design decisions to different audiences and adapt language accordingly.
I identify and invite stakeholders to the design process early on by running workshops and getting feedback on early ideas.
I find innovative ways to approach users, even with no official research budget and base my decisions on real-world data.